The Barton Partnership
New research · 2026

The Professional Services Talent Playbook

Original research into the leadership, talent and organisational decisions that distinguish high-performing firms.

The research series

Four research studies. One playbook for building high-performing firms.

Professional services firms are being reshaped by new ownership models, AI, changing client expectations and increasing pressure to deliver sustainable growth. Together, these four research studies explore the leadership, talent and organisational decisions that have the greatest influence on long-term performance.

Insight 01
THE BARTON PARTNERSHIP · 2026

UK Partner Compensation Report

RESEARCH REPORT
Insight 01 · Compensation

How are consulting firms rewarding and retaining today's Partners?

Partner compensation has remained more resilient than many expected, but the research reveals increasingly distinct Partner propositions beneath the surface. Ownership structures, equity participation, transparency and career expectations are creating markedly different models across the UK consulting market. Based on responses from 154 Consulting Partners across Strategy, Big Four, Large Multi-Disciplinary and Boutique firms.

Headline findings
0%

of Partners report no reduction in fixed or on-target earnings despite continued commercial pressure.

0%

question the transparency of their firm's compensation decisions; overall satisfaction remains moderate.

0%

of Partners are uncertain whether they will remain in consulting over the next three years.

0%

of Partners open to a move identify Operating Partner as their most likely next step, one of the most attractive destinations.

Equity participation overall
75%Hold equity
Equity participation by firm type
Large Multi-Disciplinary84%
Boutique83%
Big 460%
Strategy56%

Partner satisfaction remains moderate

The mean satisfaction score is 5.6 out of 10. Responses concentrate around the middle of the scale, though satisfaction varies across consulting models, with Big 4 and Boutique firms reporting the highest average scores.

Partner satisfaction by firm type
6.3/ 10
Big 4
6.1/ 10
Boutique
5.3/ 10
Strategy
5.2/ 10
Large Multi-Disciplinary

Business model change, margins and AI lead the challenge list

The most frequently cited challenges for the year ahead are the impact of AI (69%), pricing and margin pressure (63%) and adapting to business model change (61%). These rank ahead of competition and client demand uncertainty.

Compensation is one of several motivations to leave

Among respondents considering a move, compensation, the desire for a new challenge and reduced confidence in the consulting model are the most cited motivations.

The Private Equity effect on Partner pay

Private Equity-backed firms account for a small but telling slice of the survey, and reveal a compensation model that differs in shape, not just level, from the rest of the market. Mean total cash compensation at PE-backed firms is £448k, below the £547k average across the rest of the market, and more salary-weighted.

Equity participation at PE-backed firms is high (81%), but its form sets them apart. PE-linked carry or exit participation is the primary equity mechanism for 46% of these Partners, against just 5% across the rest of the market. 77% of PE-backed Partners realise additional value only on exit or transaction, compared with 22% across the wider market.

Equity realised only on exit or transaction
PE-backed firms77%
Wider market22%
Why it matters

As firms compete for senior leadership talent, the strongest Partner propositions will increasingly be defined by ownership, career opportunity, culture and long-term value creation, not financial reward alone.

Insight 02
THE BARTON PARTNERSHIP · 2026

Driving Growth in Professional Services

RESEARCH REPORT
Insight 02 · Growth

What separates firms that scale from those that stall?

Sustainable growth depends on building the leadership, operating model and talent architecture needed to deliver it. Drawing on examples from consulting, legal and accounting firms, the report identifies how leading firms are redesigning their organisations to support long-term growth.

Four themes from the research
Theme 01

Build talent strategies around value creation plans

Leading firms design capability against a defined value creation plan rather than hiring opportunistically.

Theme 02

Strengthen central leadership to sustain growth

Growth increasingly depends on strengthening central leadership rather than relying solely on revenue-generating Partners.

Theme 03

Strategic COO, CCO and CPO roles as growth enablers

Strategic COO, Chief Commercial Officer and Chief People Officer roles are becoming critical enablers of sustained growth.

Theme 04

Flexible capability models

Flexible capability models are helping firms access specialist expertise while maintaining organisational agility.

External resourcing engagements, 130 projects across 18 months
Commercial improvement32%
Digital / AI advisory24%
New technology implementation18%
M&A integration15%
CFO support11%
Why it matters

The most successful professional services firms are not necessarily the ones making the biggest capital investments or moving fastest, but those with clear strategic ambitions and an understanding that transformation starts with building the right talent infrastructure.

Insight 03
THE BARTON PARTNERSHIP · 2026

Partner Integration Playbook

RESEARCH REPORT
Insight 03 · Integration

Why do so many lateral Partner hires fail?

Lateral Partner hiring remains one of the most important investments consulting firms make, yet success rates remain stubbornly low. The report identifies why experienced Partner hires fail to deliver expected value and the operating disciplines that consistently improve integration outcomes.

1
Principle 01

Integration begins before the search

Successful integration begins before the search starts, not after the offer is accepted. The commercial case, mandate and internal alignment need to be resolved up front.

2
Principle 02

Commercial sponsorship over onboarding

Commercial sponsorship is consistently more important than traditional onboarding. Active partner sponsors, not HR programmes, drive early revenue and internal traction.

3
Principle 03

Own integration as a business initiative

Firms that treat integration as a business initiative outperform those that delegate it to HR. Ownership sits with the practice, with clear commercial accountability.

4
Principle 04

Mandate, sponsorship and performance discipline

Clear mandates, active sponsorship and structured performance management significantly improve long-term success and materially reduce the two-year failure rate.

Why it matters

Hiring exceptional Partners is only part of the challenge. Long-term value depends on structured integration, commercial alignment and sustained organisational support.

Insight 04
THE BARTON PARTNERSHIP · 2026

Successful Office Launches

RESEARCH REPORT
Insight 04 · Expansion

What really determines successful expansion?

Successful office launches rarely fail because of market demand. They fail because of decisions made long before the office opens. Drawing on interviews with founders and senior consulting leaders, the report identifies the leadership, governance and operating choices that consistently underpin successful expansion.

~0%

Add-on acquisitions are driving PE-backed expansion in consulting. Overall deal volume has grown by approximately 73% between 2021 and 2025, with add-on acquisitions consistently representing the majority of transactions.

Headline findings
01

Local senior credibility consistently outperforms brand recognition as the driver of early traction.

02

The first year requires sustained founder-led business development and is often underestimated.

03

Launching with a single Partner creates avoidable execution risk.

04

Integration should begin on day one, not after the office has been established.

05

Build, lift or buy are all viable expansion routes—but each depends on different organisational capabilities.

The 100-day plan

What the strongest new offices do in their first quarter

Month 1
01

Laying the groundwork

Governance and commercial foundations: mandate, pricing authority, cross-border credit rules, and the first named target accounts.

Month 2
02

Building capability

Talent and integration capability: second senior hire, culture carrier from HQ in seat, and the operating cadence with the mothership.

Month 3
03

Embedding and scaling

Integration execution and operating cadence: cross-staffed delivery, HQ presence rotation, and a first costed proposal in market.

Why it matters

Successful expansion depends on deliberate leadership, strong governance and local credibility, not simply confidence that an existing model will transfer into a new market.

Access the playbook

Access the Professional Services Talent Playbook

Together, these four studies form The Professional Services Talent Playbook. Each report provides detailed analysis, proprietary data and practical recommendations drawn from original research with consulting leaders. Request the report most relevant to your priorities, or access the complete playbook.